Sponsorship is changing!
During the last few years, many Hockey Associations as well as other Sports Leagues have seen less
revenue from fewer sponsors. Businesses want to know how sponsoring a team will
help drive their sales and revenue and are looking for a positive return on
investment (ROI) to validate their support.
It’s not just the economy. Some businesses and
merchants can’t afford it, while others can no longer justify the expense
without a good ROI. If this is effecting your Association, we have a turnkey
solution that addresses your sponsor’s concerns.
SMSnet is a subscriber-based text messaging service that sends free text message alerts from your organization to your members and also promotes local and regional businesses to
your players and parents. Any parent and/or high school aged player with a cell
phone can register at no charge and agree to receive your organization's text message alerts regarding cancellations, re-scheduling of events, try-outs, tournaments, etc., plus one or two text messages per
week during your playing season. ( It’s free to receive text messages in Canada
if you have a monthly cell phone plan or a ‘pay as you go’ plan with a text
messaging option. )
There is no work for your Association. Parents opt-in for this free service and SMSnet contacts sponsors and prospective
sponsors in your community and shows them how they can start or enhance their
sponsorship relationship with your association. Prospective sponsors are
directed to your Association Sponsorship Director.
We contract with sponsors and prospective sponsors
who are interested in promoting their business to your Association through text
messaging and when they do, you earn additional revenue.
How it works:
During registration, we include a simple one page form in your online
registration process. An offline format is available as well. Only those
parents who want to participate in the program opt-in and they can also
register their high school aged player/children, if applicable.
Your Association 's text message alerts are controlled by your Association. If you have something important to tell your members,
announce a
special event, contact coaches, congratulate a team, or remind members
about
try-outs or tournaments, you send the text message. Your Association receives one free text message for your
own use every month with extra messaging available.
Messages containing ad content are age and content appropriate and
include special offers that are of interest to your players and parents. All
messages are vetted to ensure accuracy, value and appropriate content by SMSnet
based upon your criteria.
Players and parents receive their message and decide to take advantage of the
text offering: it could be a free meal up-size, BOGO, or a special promotion at
a sports store or other retailer that evening or on the weekend. Text messages
cost nothing for participants to receive but offers them value relevant to
their needs while earning your Association a few cents on every message sent.
These pennies quickly add up to thousands during your playing season; see the
chart below:
# of players / parents |
750 |
1000 |
1250 |
2000 |
2500 |
3000 |
cost to merchant |
$0.20 |
$0.20 |
$0.20 |
$0.20 |
$0.20 |
$0.20 |
royalty fee @ 35% |
$0.07 |
$0.07 |
$0.07 |
$0.07 |
$0.07 |
$0.07 |
royalty for 1 text per week |
$52.50 |
$70.00 |
$87.50 |
$140.00 |
$175.00 |
$210.00 |
revenue potential 32 weeks |
$1,680. |
$2,240. |
$2 ,800. |
$4,480. |
$5,600. |
$6,720. |
royalty for 2 texts per week |
$105.00 |
$140.00 |
$175.00 |
$280.00 |
$350.00 |
$420.00 |
revenue potential 32 weeks |
$3,360. |
$4,480. |
$5,600. |
$8,960. |
$11,200. |
$13,440. |
There is absolutely no work for staff, coaches, volunteers, parents, players or
your Executive. SMSnet works on your behalf at no charge to enhance your
sponsorship relationships, find new sponsors and generate a new revenue stream for your association.
Important information at your members fingertips, better sponsor relationships, great deals for
players and parents, more revenue for your association and no additional work;
what are you waiting for? Contact us via email or call 905-716-6916 today for more information or to arrange
for a presentation at your next Executive meeting.
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